Anatomy of Realtor Marketing Script?

Real estate agents use various tools and techniques to market themselves to try and generate new business and get listings. Promotional Video is one tool that can help create a sense of rapport between a realtor and their prospective client when perusing your web site. Writing content for your marketing script can be a bit daunting, but can easily be broken down into various pieces to flow effortlessly off of the actors lips when he or she speaks about you and your capabilities.

Essentially the three areas of a video constitute the opening, the hook and the close. The opening sets the stage for presenting the agent in a favorable manner and creates an instant impression of market experience and customer focus.

After the opening, the hook builds upon the groundwork put in place by touting the agents abilities to develop a unique marketing plan for the customer and sets them apart from competing agents and real estate companies.

The close completes the script by summarizing all of the reasons why the agent is the best choice for the current seller and creates a sense of urgency why they should contact the agent. The close wraps up the entire package that represents the realty agent as a professional who can take care of their needs and meet their objectives when selling their home.

A realty agent marketing plan should include a 60 second video for their website to set them apart from the rest of the pack. If you struggle in creating your own realtor marketing script, remember to breakdown the content into 3 parts; the open, the hook and the close. This will help in developing a crisp and concise script that will make a memorable impression and gets the prospect to call you when they are ready.
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In summary, a PR Video should be part of your marketing portfolio so that you can compete and set yourself apart from the others who still have their face plastered on a business card. If you don’t, the top agent in that other real estate office will certainly beat you to the next listing because their PR video is much more user friendly in building instant rapport and credibility.

Regards,
Gravity Gardener
“Think Differently”
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